Jerico's Pools vs Ameritex Pool Services
How an owner-operated CPO service compares to a multi-location Texas pool company.
Jerico's Pools
- Owner personally services your pool
- CPO-certified technician
- All chemicals included in price
- Based in Rhome – serves North DFW
- Same person every single week
- No contracts required
- Same-day emergency service
- Transparent, flat-rate pricing
- Detailed post-visit report with photos
- Direct phone/text access to owner
Ameritex Pool Services
- Multi-location Texas company
- Employee-based service model
- Variable technician experience
- Broad Texas coverage
- Corporate scheduling system
- Management layers between you and tech
- Established Texas brand
- Chemical costs may vary by plan
- Standardized service checklist
- Multiple service tiers
Why Owner-Operated Wins
Ameritex Pool Services operates across multiple Texas locations with an employee-based model. While they’re a legitimate Texas company, the multi-location model means management layers between you and the person servicing your pool.
When you have a question about your pool, you want to talk to the person who was just there — not a call center, not a dispatcher, not a manager who’s never seen your pool. With Jerico’s Pools, you have direct access to the CPO-certified technician who services your pool every single week.
Frequently Asked Questions
How does Jerico's compare to Ameritex?
Ameritex is a multi-location company with employees servicing pools. Jerico's Pools is owner-operated — the CPO-certified owner personally services every pool. This means more consistent quality, better pool knowledge, and direct communication.
Is a smaller pool service better than a larger company?
Size doesn't determine quality, but business model does. Owner-operated means the person who services your pool has their reputation on the line every visit. There's no hiding behind corporate layers or blaming the employee.
Do you serve the same areas as Ameritex?
We serve 21+ communities across North Texas from our Rhome base. Our focused service area means we know local water conditions intimately and can respond faster than a company spread across the entire state.
The Real Differences Between Jerico's Pools and Ameritex Pool Services
Ameritex Pool Services serves the DFW market. When evaluating any pool company, ask specifically whether chemicals are included or billed separately — it dramatically affects true monthly cost.
Local pool companies vary widely in quality. The key differentiators to evaluate are: certification level (CPO vs. none), chemical policy (included vs. extra), contract requirements, and whether the owner is actually involved in day-to-day service.
At Jerico's Pools, the model is fundamentally different: I am the owner and I am the technician. There is no middle management, no franchise fee, no corporate overhead. Every dollar you pay goes directly toward the chemicals in your pool, the expertise of a CPO-certified professional, and the time and attention your pool deserves.
$200
Per month, all-inclusive
All chemicals included
CPO
Certified Pool Operator
Industry gold standard
0
Contracts required
Cancel anytime
“I interviewed three companies before hiring Jerico. He was the only one who could explain exactly how our saltwater system works and what our specific water chemistry needs are. CPO certification matters.”
— Jennifer, Southlake • February 2026 • Verified Google Review
Common Questions When Comparing Pool Companies
Should I choose a franchise or an independent pool company?+
Why does CPO certification matter?+
Are chemicals really included at Jerico’s Pools?+
What if I’m under contract with another company?+
Start This Week
Get on the $200/mo Maintenance Plan
Most new customers across DFW are swim-ready within one visit. I'll handle the chemicals, the cleaning, and the equipment checks — you just enjoy the pool.
Experience the Owner-Operated Difference
Free quote, no contracts, all chemicals included. See why DFW homeowners choose personal service.